Jekyll + Hyde Labs
Bryan Offman has a diverse work experience, starting from their current role as a Digital Marketing Specialist at Jekyll + Hyde Labs since August 2022. Prior to that, they worked at CVS Health as an SMIT from July 2021 to July 2022. Bryan also had a long tenure at Walmart, where they held the positions of Coach from July 2020 to June 2021, and Assistant Store Manager from March 2012 to July 2020. In 2012, Bryan briefly worked in a sales role at CMlife. Their career began at JCPenney as a sales associate from December 2009 to May 2012.
Bryan Offman obtained their Bachelor's degree in Journalism from Central Michigan University, where they studied from 2008 to 2012. Bryan later pursued a Bachelor of Applied Science degree in Forensic Psychology from Southern New Hampshire University, starting in 2021 with no specified end year. In addition to their academic qualifications, Bryan has obtained several certifications in digital advertising, including the Google Ads Search Certification, Google Ads Creative Certification, Shopping ads Certification, Google Ads Display Certification, and Google Ads Video Certification. These certifications were obtained in August and September 2022 from Google and Google Ads.
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Jekyll + Hyde Labs
We are a full-service boutique advertising agency comprised of seasoned professionals who are passionate about the purpose of advertising: selling products. We are the leading agency for emerging and challenger brands and products. We have a reputation as an agency that moves the needle for challenger brands in the CPG space, including food/beverage, HBC and OTC drug. While that is our core focus, we also work with category leaders with a challenger mindset and younger companies with unique products capable of aggressive growth. We provide cost-effective go-to-market strategies. 100+ CPG companies have partnered with us because of our experience and expertise. We produce efficient campaigns and effective messaging that move products off shelves. We provide CPG-focused strategic thinking and access to insights, contacts and data not usually affordable for most small to mid-sized firms. We have a deep understanding of the retail landscape and have strong relationships with buyers and retailers. We know how to read and analyze IRI data and other industry metrics, so we can constantly improve live campaigns. Our services range from initial creative concept and production, to tactical media planning and buying, and analysis of sales data.
Employees
11-50