Rick Demeester

We are a full-service boutique advertising agency comprised of seasoned professionals who are passionate about the purpose of advertising: selling products. ​ We are the leading agency for emerging and challenger brands and products. We have a reputation as an agency that moves the needle for challenger brands in the CPG space, including food/beverage, HBC and OTC drug. While that is our core focus, we also work with category leaders with a challenger mindset and younger companies with unique products capable of aggressive growth. ​ We provide cost-effective go-to-market strategies. 100+ CPG companies have partnered with us because of our experience and expertise. We produce efficient campaigns and effective messaging that move products off shelves. We provide CPG-focused strategic thinking and access to insights, contacts and data not usually affordable for most small to mid-sized firms. We have a deep understanding of the retail landscape and have strong relationships with buyers and retailers. We know how to read and analyze IRI data and other industry metrics, so we can constantly improve live campaigns. Our services range from initial creative concept and production, to tactical media planning and buying, and analysis of sales data.