Jekyll + Hyde Labs
Tracey Fors is an experienced professional with a diverse background in administrative support, client services, and creative direction. Currently serving as an Executive Assistant at Jekyll + Hyde Labs since September 2022, Tracey has a focus on generating sales through effective advertising. Previous roles include Client Services at Back to the Past Collectibles, where assistance was provided in selling vintage collectibles, and Creative Director at Maker Tribe, which hosted art pop-ups and DIY workshops. Tracey is also an author with "The Joy Hustle" and has worked as a Creative Services Specialist at Beyond Creative LLC, enhancing community engagement for small businesses. Extensive experience includes managing day-to-day operations as General Manager of The Village Workshop and owning Hearts of Inspiration, a retail boutique. Early career experience includes office management as an Executive Administrative Assistant at MuniVest Financial Group and owning Baby N Kids Bedrooms.
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Jekyll + Hyde Labs
We are a full-service boutique advertising agency comprised of seasoned professionals who are passionate about the purpose of advertising: selling products. We are the leading agency for emerging and challenger brands and products. We have a reputation as an agency that moves the needle for challenger brands in the CPG space, including food/beverage, HBC and OTC drug. While that is our core focus, we also work with category leaders with a challenger mindset and younger companies with unique products capable of aggressive growth. We provide cost-effective go-to-market strategies. 100+ CPG companies have partnered with us because of our experience and expertise. We produce efficient campaigns and effective messaging that move products off shelves. We provide CPG-focused strategic thinking and access to insights, contacts and data not usually affordable for most small to mid-sized firms. We have a deep understanding of the retail landscape and have strong relationships with buyers and retailers. We know how to read and analyze IRI data and other industry metrics, so we can constantly improve live campaigns. Our services range from initial creative concept and production, to tactical media planning and buying, and analysis of sales data.
Employees
11-50