Jellycat
Victoria L. has a diverse and extensive work experience in marketing and brand management. Victoria is currently the Global Head of Marketing at Jellycat since September 2023. Prior to that, they worked as a Marketing Consultant and Fractional CMO from January 2019 onwards. From August 2017 to November 2018, they held the position of Senior Global Brand Manager at The De Beers Group of Companies.
Victoria's career began in 2005, where they gained experience in PR and marketing roles. Victoria worked as a PR Assistant at Alexander McQueen from June 2005 to November 2005, and then as an Account Executive at Wiggin PR from November 2005 to October 2006. Victoria later joined LVMH as a Global PR & Marketing Co-ordinator from October 2006 to December 2007.
From January 2008 to May 2012, Victoria worked as the PR & Marketing Manager for Charbonnel et Walker, a luxury chocolatier. Following that, they served as the Brand Marketing Manager at Marie-Chantal, a global luxury childrenswear retailer, from May 2012 to September 2013. Victoria successfully managed brand management and implemented marketing strategies.
Victoria's expertise in brand management expanded further when they joined Godiva Chocolatier in September 2013 as the Brand Manager for Europe and the Middle East. During their tenure, they achieved significant results such as a 2,000% increase in PR outcomes and the successful launch and management of multiple social media channels.
Overall, Victoria L. has accumulated comprehensive experience in marketing, brand management, and PR across various industries, ranging from luxury brands to confectionery companies.
Victoria L. obtained a Diploma in Direct & Digital Marketing from The Institute of Direct and Digital Marketing (IDM) in 2011-2012. Prior to that, they completed a BA (Hons) in Fashion Promotion from the University for the Creative Arts in 2002-2005. Additionally, they have obtained several certifications in SEO from SEMrush in October 2020, including Backlink Management, Keyword Research, Local SEO, Mobile SEO, and SEO Fundamentals.
Jellycat
7 followers
Born in London. Loved worldwide. For a quarter of a century, we have shared the joy of Jellycat toys with people of all ages, across the globe. Over this time, our unmistakeable characters have gained the affection of millions – and centre stage in many of the most prestigious stores across 77 countries. We have also become a major trendsetter on social media, featured in billions of hashtags. Today, we stand among the most loved and respected soft toy companies in the world. What makes us different? Playfulness and luxurious quality. Our designers play until something magical and unexpected happens – and a new character is born! We source beautiful materials that are noticeably softer, subtler and long-lasting. Our HQ, Jellycat Studios, is based in central London and from there we spread joy through toys, accessories, books, music, films and social media. We have two other main studios in Minneapolis and Shanghai. Explore the Jellycat world at Jellycat.com