Kirsty Paterson

Kirsty Paterson is an experienced content strategist and planner currently working at Jellyfish since November 2019, where responsibilities include researching and planning content calendars for major clients like Eventbrite and Gumtree, optimizing existing content for SEO, and conducting tone of voice training. In addition to this role, Kirsty serves as a freelance content writer and editor for Knightsbridge Property & Lifestyle Management, contributing to newsletters and magazines. Previous experience includes content writing for Vouchercodes.co.uk, where adeptness in retail trends was crucial, and roles as a content planner and social media writer for Press Loft and Retortal.com, respectively. Kirsty has also collaborated with various well-known brands, producing content across multiple platforms with a strong focus on market-specific topics and performance-driven strategies.