Tara Hughes

Tara Hughes is a seasoned professional in client management and marketing operations with extensive experience in the hospitality industry. Currently serving as VP of Client Management at Jellyfish since October 2016, Tara has excelled in building client relationships and delivering digital solutions that align with clients' objectives. Prior to this role, Tara held various positions at glh Hotels from January 2012 to October 2016, including Marketing Operations Director, where responsibilities included developing marketing strategies and managing a multi-million-pound brand marketing budget. Additionally, Tara successfully led multiple initiatives such as launching the company's first loyalty program and implementing customer insights processes. Earlier experience includes serving as Executive Assistant to the Managing Director at Guoman & Thistle Hotels. Tara is also educated in Hospitality and Tourism Marketing through the Chartered Institute of Marketing.