Saida Abdala

CEO & Founder at JellyShot

Saida Abdala is a designer, she has a master's degree in design and strategic management from U.B.A. Argentina. In addition, she is a mentor of science and technology-based projects at Oxelerator Colombia and Social Skin Mexico. She is also Founder and CEO of JellyShot, a strategic design and innovation firm based in Bogota, Colombia. JellyShot specializes in developing design, brand positioning and marketing for companies committed to sustainability and shared value creation using the diverse angles of creative and strategic design thinking.

Saida is also Marketing Director and Investor in GoodSAM Foods, a certified B-Corp supporting regenerative agriculture which, through direct trade and partnerships with smallholder farmers in Kenya and Colombia, sources the best organic ingredients from agroforestry systems to develop healthy snacks commercialized in the U.S.

Saida has been a mentor in the Women Breaking Barriers program at the Universidad Externado de Colombia, as part of her personal commitment to gender equity.

Location

New York, United States

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JellyShot

2 followers

JellyShot, we do strategy and design to scale sustainable business. Our goal is to align the business model with the brand strategy, its communication, identity, consumers, its community and organizational culture, spaces, objects, and experiences; all the way from the origin of the product or service to the final consumer. Creating meaningful brands for visionary companies thanks to innovation and design.


Employees

11-50

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