Heidi Moore Kelley

Heidi Moore Kelley has a diverse work experience spanning various roles in marketing and education. Heidi started their career as a Marketing Manager at Campagne Associates, where they developed marketing programs for software sales in the not-for-profit market. Heidi then became an Account Executive at Blackbaud, assisting clients in fundraising and school administration software requirements. Heidi later joined Computer Resources as a Sales and Marketing Manager, where they focused on revenue growth in the K-12 school market. Heidi then worked as a Marketing Director at Ellucian, creating strategic marketing plans and programs for revenue growth and thought leadership. At Florida Southern College, Heidi served as the Director of Enrollment Marketing, managing student recruitment marketing and increasing the number and quality of applicants. Heidi also worked as an Adjunct Faculty in Marketing at the University of Phoenix and Southern New Hampshire University, teaching online marketing courses and keeping students engaged. Heidi's most recent role was at Jenzabar, where they worked their way up from Product Marketing Manager to Sr. Director of Product Marketing, leading B2B marketing plans and product launches to achieve revenue growth and market penetration in the higher education sector. Additionally, they have experience as a Wellness Advocate at doTERRA International LLC, educating on the use and benefits of essential oils and related products.

Heidi Moore Kelley holds a Master of Business Administration (MBA) degree in Business Administration from Southern New Hampshire University. Heidi also earned a Bachelor of Science (BS) degree in Marketing from Plymouth State University. In addition to their formal education, Heidi has obtained various certifications in marketing and leadership, including Marketing Analytics Mastery from Udemy, Performance Management from LinkedIn, and Leadership for Women in Business from MindEdge Learning. Heidi has also completed several certifications from HubSpot, including Digital Advertising, Email Marketing, Social Media, Content Marketing, Contextual Marketing, Marketing Software, and Sales Enablement. Furthermore, Heidi has obtained certifications in Advanced Product Marketing from LinkedIn, Managing Virtual Teams from LinkedIn, Focus, Build from Pragmatic Institute, Inbound Marketing from HubSpot, and Foundations, Market, Launch from Pragmatic Institute. Heidi has also earned certifications in Influencer and Advocacy Marketing from the American Marketing Association, Leading Strategic Innovation in Organizations from Coursera, and Successful Public Speaking from Dale Carnegie Training.