Aleksandra Surdyk-Kaptur

Aleksandra Surdyk-Kaptur has extensive experience in marketing, primarily with Jerónimo Martins since July 2011, where current roles include Head of Customer Loyalty and Digital Innovation and previous positions encompass Senior Marketing Manager and Marketing Manager. Notable achievements include leading the successful positioning and communication of the DADA diaper brand, managing the "Dada Club" loyalty program, and implementing comprehensive marketing campaigns for product launches and relaunches. Early career roles involved digital media planning at MediaCom and project management support at IBM. Aleksandra holds a Master's degree in Sociology from SGH Warsaw School of Economics and Uniwersytet Kardynała Stefana Wyszyńskiego w Warszawie.