Juan Carlos Romero Diaz

Juan Carlos Romero Diaz has extensive experience in leadership and operations within the sales and logistics sectors. Currently serving as COO Zona Norte and Director of Operations at Jerónimo Martins since March 2016, Juan Carlos has previously held significant roles including Regional Manager at Texcomercial, where responsibilities encompassed commercial, administrative, and logistical strategies across multiple regions. Prior to that, Juan Carlos was the National Sales Manager at Nestle Professional Beverages, directing strategic plans for business growth, and Regional Sales Manager at Hogla- Kimberly Clark Professional, focusing on regional growth across diverse segments. Juan Carlos began his career as Sales Manager at Brinsa S.A., facilitating commercial development in the Eastern region of Colombia. Academic credentials include a degree in Business Administration with a specialization in Marketing from Escuela de Administración de Negocios, completed in 1996.