Sofia Paixão

Sofia Paixão has extensive experience in project and brand management within the retail sector, currently serving as Project Manager for Packaging Private Label at Pingo Doce since November 2017, after holding the position of Brand Manager at Jerónimo Martins Distribuição. Prior to this, Sofia contributed to the Jerónimo Martins group in various marketing and sourcing roles from 2009 to 2017, including responsibilities as Operational Marketing Manager for Recheio Cash & Carry and Marketing and Communication Manager for Amanhecer. Sofia began her professional journey as a Management Trainee before taking on multiple managerial positions. In academia, Sofia served as a teaching assistant in Retailing at Católica Lisbon School of Business and Economics from 2014 to 2019, where responsibilities included grading for Master's level courses. Sofia's formative education includes studies at IPL.