Catalina Rendon J

Catalina Rendon J serves as the Senior Manager of Corporate Marketing at JetSMART Airlines, responsible for leading brand management strategies and establishing the airline as a preferred choice for budget travelers. Previous roles include Senior Communications Manager and Strategic Communications Manager at Newlink®, where Catalina managed communications strategies across various countries. Experience at Viva Air involved serving as Vice President of Communications and CX, focusing on public relations and customer experience, as well as Director of Communications and Corporate Affairs. Catalina’s career began at Inexmoda, where responsibilities included corporate communications and public relations. Educational qualifications include a Master in Digital Business Management from OBS Business School and specialization in marketing from Universidad Pontificia Bolivariana. Currently enrolled in Executive MBA programs at OBS Business School and Universitat de Barcelona, Catalina continues to enhance expertise in business administration and management.