Serena Souriyavongsa

Serena Souriyavongsa is an experienced licensing analyst currently employed at Jay Franco and Sons Inc. since July 2023. Previously, Serena held the position of junior sales analyst at G-III Apparel Group, where responsibilities included analyzing sales data and assisting in product assortment strategies for major retailers. Serena's background also features roles as a wholesale assistant for Appaman, Inc., logistics specialist at Color Factory, and various internships in e-commerce marketing and merchandising, providing a strong foundation in inventory management, data analysis, and visual merchandising. Serena holds a Bachelor of Business Administration in Fashion Merchandising and an Associate of Applied Science in Fashion Merchandising and Management from LIM College.