JHSF
Melina Felicio is a seasoned marketing professional with extensive experience in retail marketing management. Currently serving as the Retail Marketing Manager at JHSF since July 2018, Melina oversees marketing strategies for prestigious brands including Aquazzura, Balmain, and Celine. Prior to this role, Melina held various marketing positions at Inbrands, where responsibilities included brand repositioning, event planning, budget management, and social media strategy. Additional experience includes roles at LinkinFirm, Dress & Go, and Jacques Janine, contributing to a robust background in marketing and branding. Melina holds a degree in Publicidade e Propaganda from FAAP and completed high school at Escola Internacional de Alphaville.
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JHSF
Leader in the high-income real estate industry in Brazil, JHSF has a significant presence in shopping mall and fashion retail, hospitality and gastronomy, real estate development and other markets aimed at improving the quality of life of our customers. Created in 1972, JHSF develops long-term relationships that build on the history of its businesses and brands that drive sustainable value creation while respecting individual characteristics of each business and the identities of our brands. Tradition and modernity are the heart of our business. With the ability to anticipate trends, JHSF brings innovative solutions to the segments in which it operates, always surprising, inspiring, realizing and transforming those with whom it relates. The company’s projects and investments are aimed at special and motivated clients, first and foremost, by quality and excellence. At JHSF the customer is THE REASON and an important link between our businesses. Customer satisfaction through the care given, ensures the long-term sustainability of the company. The JHSF team works in an ethical and agile manner to fulfill their commitments. Untiring, the team takes care of sustainability and practices social inclusion, creating a work environment that favors cultural enrichment and the well-being of the community. JHSF Participações (JHSF3) publicly traded since 2007, with shares traded on the Brazil’s B3 Novo Mercado.