Melanie Tricklebank

Melanie Tricklebank is an accomplished executive with extensive experience in the beverage and retail industries. Currently serving as Chief Executive Officer at JING Tea since June 2023, Melanie previously held various senior roles at Bacardi from 2003 to 2021, including International Commercial Director for Incubation Brands and Director of Customer Marketing for Global Travel Retail. Throughout the tenure at Bacardi, Melanie was instrumental in developing marketing strategies, managing global marketing teams, and driving brand engagement across multiple markets. Earlier professional experience includes marketing management positions at The Disney Store and Spirit Group, as well as a corporate affairs role at Taronga Conservation Society Australia. Melanie holds an MBA and an Executive MBA from Henley Business School and a Bachelor of Arts in American Studies from the University of Nottingham.