Tridip Baishya

Tridip Baishya is an experienced digital marketing and performance marketing professional currently serving as the Digital & Performance Lead at Jio Financial Services since March 2025. Prior to this role, Tridip was Head of Digital Marketing at HomeLane, where oversight was provided for a team managing the customer experience and acquisition strategy, achieving 25% business growth in FY24. Experience also includes positions such as Director of Performance Marketing at BYJU'S FutureSchool, and Senior Manager of Performance Marketing at Bajaj Finserv, where innovative initiatives and management of substantial marketing portfolios were key accomplishments. Tridip’s career began with roles in performance marketing and digital marketing, showcasing a strong track record of driving online business growth and optimizing marketing strategies across various platforms and industries. Tridip holds a Master of Technology in Materials Science from the Indian Institute of Technology, Bombay.