Marcellus W.

Digital Performance Marketing Lead at ruparupa

Marcellus W. has over a decade of experience in digital marketing, currently serving as Digital Performance Marketing Lead at Ruparupacom since October 2015. In this role, Marcellus is responsible for media placement and optimization across platforms such as Google Ads and Facebook Ads, as well as managing third-party services for retargeting and campaign analytics. Previously, Marcellus was an SEM & SEO Strategist at Kawan Lama Corporate, focusing on enhancing online presence through SEO and SEM strategies for various brands, including Ace Hardware. Marcellus also worked at GoIndonesia.com as a Digital Marketing Specialist, developing SEO strategies, and as a Digital Campaign Coordinator at Great Eastern Life Indonesia, where responsibilities included lead generation and brand building. Marcellus holds a Bachelor's degree in management from BINUS University, completed in 2004.

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