Alexandra Gomez

Alexandra Gomez's work experience begins with their current position as the Chief Digital Officer (CDO) at JLo Beauty & Lifestyle, which they started in October 2021.

Prior to their current role, Gomez worked at Guthy|Renker, where they held various positions. Alexandra served as the Vice President of Acquisition from April 2019 to October 2021. Before that, they were the Senior Director of Paid Social Acquisition from February 2018 to April 2019, and the Director of Paid Social Acquisition from February 2017 to February 2018.

From 2014 to 2017, Gomez worked at JeNu High Tech Beauty as the VP of Online Marketing/Customer Acquisition. During their tenure, they successfully built and scaled the social acquisition channel, achieving profitability within the first six months and increasing media budget by 50% year over year.

In 2014, Gomez also had roles at Guthy|Renker as a Digital Marketing Consultant, and at eSalon.com as the Director of Marketing.

Before that, from 2012 to 2014, they worked at DermStore Beauty Group as the Director of Online Media & Customer Acquisition, where they managed customer acquisition across various advertising channels and achieved significant revenue growth. Alexandra also held the position of Direct Marketing Manager from April 2012 to December 2013 at the same company.

Earlier in their career, Gomez worked at MEC as a Senior Media Planner in the Digital Entertainment division from March 2009 to August 2010. Alexandra managed multi-million dollar blockbuster campaigns and executed custom development strategies.

From 2007 to 2009, they held positions at Universal McCann as a Senior Media Planner in the Digital Entertainment division, where they managed digital advertising budgets for multiple film releases. Prior to that, they served as an Assistant Media Planner and an Intern in Digital Communications at the same company.

Gomez's work experience also includes positions at POOLCORP, where they worked as the Assistant Regional Credit Manager from December 2004 to February 2007, and as the Branch Financial Manager from October 2003 to December 2004. In these roles, they oversaw credit management and financial transactions.

Alexandra Gomez attended Cal State Fullerton's College of Business and Economics from 2002 to 2007. During their time there, they pursued a Bachelor of Business Administration (B.B.A.) with a focus on Marketing.