Lauren Richards

Lauren Richards has extensive experience in marketing analytics and media science, currently serving as the Lead for Media Science & Integrated Reporting at The J.M. Smucker Co. since July 2018. In this role, Lauren drives strategic planning and execution of media capabilities for an enterprise portfolio, utilizing data and measurement strategies to enhance marketing effectiveness. Previously, Lauren held roles as Lead, Integrated Marketing Analytics and Manager, Growth Insights, focusing on developing analytics strategies and consumer insights to foster innovation and marketing optimization. Prior experience includes Associate Director/Planning at Hitchcock Fleming & Associates, where Lauren established brand strategies and mentored junior planners. Lauren holds an Executive MBA from Northwestern University's Kellogg School of Management and a BA in French Studies and Cultural Anthropology from Smith College.