Marketing and Brand Management

The Marketing and Brand Management team at JM Smucker is responsible for developing and executing effective marketing strategies to enhance brand awareness and drive consumer engagement for the company's diverse portfolio of products. This team oversees brand positioning, innovative campaigns, and market research, ensuring that iconic brands like Jif® and Folgers® remain leaders in their categories while also fostering growth for newer offerings like Smucker’s® Uncrustables®. By leveraging insights and data analytics, they aim to create compelling brand narratives that resonate with consumers and maximize market opportunities.