Anita Rae is an accomplished business leader with extensive experience in various roles across notable companies. At Crave Drinks, Anita serves as the Founder and CEO, driving innovation in the beverage industry. Previously, at The Hut Group, Anita held positions as Category General Manager for Vegan and Organic products and Global Customer Acquisition Manager for Myprotein, along with serving as Regional Manager for Myprotein in the Nordics. Earlier in their career, Anita gained valuable experience in corporate affairs and finance at Bain & Company.