HeeSun Lim is an accomplished Trend & Concept Designer at Joe Fresh since October 2013, where responsibilities include providing design direction reports, collaborating with the senior vice president of creative direction to develop seasonal themes, and managing women's wear color direction. Previous roles at Joe Fresh include Womenswear Merchandiser & Designer, focusing on commodity lines and trend identification. Prior experience as the Womenswear Head Designer at PYA Importer Ltd. involved overseeing design teams, developing seasonal assortments, and liaising with vendors. HeeSun began a career in design as a Design Assistant at Flatline. HeeSun holds a degree in Fashion Management from George Brown College and a Bachelor of Fine Art in Metal Craft & Design from Seoul National University of Science and Technology.
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