Johanna Ortiz
Alexandra Lacorne is currently the Head of Merchandising at Johanna Ortiz, a position Alexandra has held since December 2019. Prior to this role, Alexandra worked as Merchandising at Louis Vuitton from April 2018 to December 2019. Alexandra also has experience in PR and Communications at Inditex, and as a Buyer for Women's Ready to Wear at Zara. Alexandra started their career as a Buying Intern at agnès b. and gained experience in Sales and Marketing as an intern at Christian Dior Couture. Alexandra holds a Bachelor's Degree in International Business from both Universidad Pontificia Comillas and NEOMA Business School.
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Johanna Ortiz
Welcome to Johanna Ortiz! Founded in 2003 in Cali, Colombia, Johanna Ortiz draws from the power of the feminine, the allure of complexity, the mark of individuality, and a celebration of the exquisite. Precise in construction, and exuberant in spirit, each piece affirms a commitment to excellence and originality. Each collection reconsiders the essence of captivating style through imaginative design, intricate artistry, and the interplay between the beauty of the natural world and the glamour of modern sophistication. She has laid the foundation for longevity through a commitment to community, planet, and purpose. She has met growth with strategy, developing a state-of-the-art atelier in her hometown Cali, Colombia assuring the conservation of artisanal knowledge, cultivating innovative craftsmanship, and inspiring playful creativity. JO pieces are locally and ethically made. The brand has enjoyed tremendous growth and a beautiful evolution in the last couple of years. From a swimwear line for the Colombian market to a global lifestyle brand of Ready- to -wear, Swim, Accessories, and Home for thousands of women in more than 30 countries via www.johannaortiz.com and 67 luxury online & brick-n-mortar retailers across the world. A company that today produces more than 55,000 garments per year and employs 450 people in Cali, Colombia (78% women). One of the company´s biggest accomplishments is the “Escuela Johanna Ortiz”, an onsite training program founded in 2016 to develop professional-level seamstress and high-end embroidery skills, enhance talent and promote the inclusion of vulnerable communities, to improve their quality of life and create personal empowerment. "We believe in the power and potential of the feminine, in the value of making our products locally, and in caring for every detail while generating social inclusion. We recognize the importance of holistic growth hand in hand with our people and our planet." JO