THG Ingenuity
Chris Ruddock is an experienced merchandising professional with a robust career spanning over two decades in various leadership roles. Currently serving as the Head of Merchandising at THG Ingenuity since November 2020, Chris drives direct-to-consumer growth and oversees best-in-class merchandising facilities for a diverse range of international clients. Prior roles include leading merchandising teams at DW Fitness First, N Brown Group, GO Outdoors LTD, and JJB Sports, where Chris successfully developed strategic visions, implemented best practices, and managed cross-functional teams. Chris began the career as a Trainee Merchandiser at The Edinburgh Woollen Mill and holds a BA in Geography & Management Studies from the University of Leeds.
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THG Ingenuity
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THG is a vertically integrated, digital-first consumer brands group powered by THG Ingenuity, its proprietary end-to-end ecommerce platform. Scaling direct-to-consumer businesses requires localised trading strategies, branding and marketing, customer service, payments, fulfillment, fraud detection, and more to work seamlessly. As you grow your business globally, entering new markets, the complexities of delivering each element of your DTC solution stack increase exponentially – presenting considerable execution risk and requiring incurring significant cost, time, and resource.