Lauren Reid

Lauren Reid, President of the John Gore Organization (JGO), is a twenty-seven year entertainment industry veteran who has built her career out of her lifelong passion for live entertainment. Driven by a commitment to extend the reach of Broadway, Lauren has helped steer JGO, through its various subsidiaries, to become the leading developer, producer, distributor and marketer of commercial theater. In addition to its dozens of productions currently on Broadway and around the world, JGO presents theater in 47 markets in North America, and reaches more than 35 million fans each year through its variety of digital platforms. JGO’s family of companies, all of which are under Lauren’s operational oversight, includes Broadway Across America, Broadway.com, The Broadway Channel, BroadwayBox.com and Group Sales Box Office.

Lauren first joined the JGO family in 1992, beginning a 13-year tenure during which she held a range of leadership positions. She left the company in 2006 to help launch, and serve as COO of, BASE Entertainment, where she managed worldwide operations, produced live music acts and Broadway shows, and oversaw the construction and operation of multiple venues in Las Vegas, China and Singapore. In 2010, she returned to JGO and began her steady assent up the ranks, before being named COO in 2017.

Lauren began her career as a talent manager and booker in the then-still-burgeoning Austin, Texas music scene, before going on to serve as national publicist for magician David Copperfield.