Jayajāta Kirk is a seasoned UX designer with extensive experience in creating innovative digital solutions and user-centric designs. Currently working as a Senior UX Designer at John Lewis & Partners since July 2018, Jayajāta's professional background includes freelance roles at Biglight and VCCP, a UX Consultant position at IMIN LTD, and a Digital Producer role at Else London, where key projects included developing groundbreaking platforms for physical activity and collaborating on award-winning initiatives. Jayajāta holds an MA in Design Strategy & Innovation from Brunel University London and a BSc in Product Design from the University of Brighton, complemented by a UX Design certification from Akendi. Notable contributions also include brand development and digital strategy for various clients in the sports and health industries.