Ian Boyden is an experienced marketing professional with a strong focus on digital paid media and customer acquisition strategies. Currently serving as PPC Team Lead at John Lewis Partnership since March 2024, Ian previously held the role of Acquisition Marketing Manager at Forest Holidays, where responsibilities included developing strategies across various paid media channels. Ian's extensive background includes roles at ClickThrough Marketing as Strategy Director, where collaboration with clients aimed at enhancing digital offerings and driving sales growth took precedence. Additional experience encompasses managing the Digital Paid Media department and leading PPC strategies for notable e-commerce clients. Ian began a career in digital marketing with earlier positions at Rees Bradley Hepburn and Cogent Elliott, supporting automotive brands and executing integrated advertising campaigns. Ian holds a BA in Marketing and Advertising from the University of Hull, earned in 2009.
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