Samantha O'Neill

Samantha O'Neill is a seasoned digital professional with extensive experience in product leadership and digital strategy across various prominent companies. Currently serving as Group Product Lead for Digital Experience Platforms at John Lewis Partnership, Samantha is responsible for leading content transformation and core product teams. Previous roles include Digital Consultant at John Lewis & Partners, where strategic operations and business processes were developed, and Digital Director at LNDR, where a digital strategy for international markets was created. With a foundational role as Head of Ecommerce and Digital Content at Fenwick, Samantha drove significant online initiatives. Prior experience includes positions at BHS, Hobbs London, House of Fraser, and various editorial roles at Myfashionlife.com and Chiconomise.com. Samantha holds an MA in Fashion Journalism from the London College of Fashion and a BSc in Psychology from The University of Manchester.