Santiago Armesto

Santiago Armesto has a strong background in digital analytics and conversion rate optimization. Their most recent role was as a Digital Analyst & CRO at Johnson Controls - Hitachi Air Conditioning, where they focused on improving web conversion rates through A/B testing and implementing strategic web analytics tracking. Santiago also designed innovative reporting using data visualization platforms. Prior to that, they were the Director of Analytics & CRO at NIVORIA - The Digital Partner. Santiago also worked as an E-commerce CRO Manager at Iberia Express, where they achieved notable successes in ROI improvement and website development. Santiago's career began as a Digital Marketing Specialist at 3lemon, where they focused on strategy, business, and successful projects such as SEO, email marketing, and Adwords campaigns. Overall, Santiago brings a wealth of experience in driving digital performance and optimizing user experience.

Santiago Armesto completed a Marketing Online and Social Media Master's degree from Aula Creactiva in 2010. In the same year, they also obtained a Diploma in Graphic Design and Advertising from the same institution. Prior to that, they studied Back-End Development at Instituto Ciudad Jardín from 2008 to 2009. Their educational background also includes a Grado Superior in Comercio y Marketing from Diocesanas Molinuevo, which they completed in 2009. Additionally, Santiago has a certification in Google Analytics from Google.