Crystal Xu

Crystal Xu is an experienced marketing professional with 15 years in consumer marketing and a strong track record in brand building. Currently, they serve as the Marketing Director of Brand Equity and Digital at Johnson & Johnson, where they lead strategic initiatives in brand innovation. Previously, as the Lead of Global Brand Movefree at Reckitt, Crystal directed a successful three-year strategy plan that significantly contributed to the brand's growth. Their early career included roles at Procter & Gamble, where they achieved notable successes in product innovation and digital marketing strategies. Crystal holds a bachelor's degree in International Economics and Public Administration from Sun Yat-sen University.