Johnson Outdoors Inc. produces outdoor recreational products such as watercraft, diving equipment, compasses and navigational products, and outdoor clothing.

Consumer Goods

Johnson Outdoors

Johnson Outdoors' headquarters in Racine, WI, United States

The Mankato office focuses on engineering, technical support, and financial management to drive manufacturing and product development.

Mankato

The Burlington office focuses on software development and engineering solutions to support innovative technology projects.

Burlington

Helen Johnson-Leipold

Galo Vargas

Khalaf M. Khalaf

Patricia Penman

Ravi Voruganti

Sara Vidian

William S. Kelly

Graham Webb

Amy Helvick

Terry Troutman

Karen James

Richard Sheahan

John M. Fahey

Richard Casey Sheahan

Kathy Button Bell

Annie Zipfel

Jeffrey M. Stutz

Paul Alexander

Edward F. Lang

The Engineering Team at Johnson Outdoors is responsible for the design, development, and qualification of innovative outdoor recreational products. They work collaboratively to ensure that all mechanical designs meet rigorous performance, safety, and quality standards, while also optimizing manufacturing processes for efficiency and cost-effectiveness. This multidisciplinary team leverages their expertise to drive product improvements and new innovations in watercraft, diving gear, and outdoor apparel.

Engineering Team

The Information Technology Team at Johnson Outdoors is responsible for developing and maintaining the company’s technological infrastructure, ensuring reliable systems for product development and customer engagement. This includes overseeing software engineering projects, enhancing digital analytics capabilities, managing cybersecurity, and providing seamless IT support across various departments, all aimed at optimizing operational efficiency and fostering innovation in outdoor recreational products.

Information Technology Team

The Marketing and Brand Management Team at Johnson Outdoors is responsible for developing and executing strategic marketing initiatives that enhance brand visibility and drive consumer engagement across outdoor recreational products. This team manages brand positioning, oversees digital marketing efforts, cultivates global communications strategies, and coordinates product marketing to ensure alignment with customer needs and company goals. Through collaboration and innovative campaigns, they aim to reinforce Johnson Outdoors' reputation as a leader in outdoor adventure equipment.

Marketing and Brand Management Team

This department focuses on developing and overseeing brand strategies to enhance market presence and drive consumer engagement.

Brand Management

The Finance and Accounting Team at Johnson Outdoors manages the company’s financial health by overseeing budgeting, financial reporting, tax compliance, and treasury functions. This team analyzes financial data to support strategic decision-making, ensures accurate accounting practices, and provides insights to optimize resource allocation for sustainable growth in outdoor recreational products.

Finance and Accounting Team

The Leadership Team at Johnson Outdoors is responsible for setting the strategic direction of the company and ensuring operational excellence across all product categories, including fishing, diving, camping, and watercraft recreation. This team collaborates to drive innovation, enhance market presence, and foster a culture of teamwork, while also overseeing legal, financial, and human resources functions to support the company's mission in outdoor recreation.

Johnson Outdoors

Org chart

Board & advisors

Teams

Engineering Team

Information Technology Team

Marketing and Brand Management Team

Brand Management

Finance and Accounting Team

Leadership Team

Offices

Johnson Outdoors

Org chart

Board & advisors

Teams

Engineering Team

Information Technology Team

Marketing and Brand Management Team

Brand Management

Finance and Accounting Team

Leadership Team

Offices

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