Joe L.

Joe L. is an experienced marketing professional currently serving as the Director of Brand Management at Johnson Outdoors since August 2020, after holding the role of Senior Brand Manager. Prior to this, Joe L. worked at Tyson Foods from March 2017 to July 2020, where responsibilities included Senior Associate Brand Manager for various products including Hillshire Snacking and innovations in Tyson Poultry. Previous roles include Senior Associate Brand Manager at SC Johnson, focused on the Ziploc brand within the Home Storage division, and an Associate Brand Manager at General Mills, Inc., where Joe L. managed customer accounts and supported business category management for leading grocery retailers. Joe L. holds an MBA from Northwestern University's Kellogg School of Management, a BBA in Marketing from the Texas McCombs School of Business, and a BS in Advertising from The University of Texas at Austin.