Serena Petri

Serena Petri is a seasoned marketing professional with extensive experience in leadership roles across various industries. Currently serving as Senior Director of Marketing at Johnson Outdoors since April 2016, Serena previously held the position of Director of Marketing at Right Start, where responsibilities included leading marketing strategy for multiple channels. Earlier experience includes positions as Director of E-Commerce and Direct at Johnson Health Tech NA, where a profitable E-Commerce business was developed, and as Direct Marketing Director at Nautilus Inc, where multi-million dollar sales were achieved through targeted strategies. Additional roles at American Girl and Lands' End further contributed to a robust skill set in marketing analysis and program management. Serena holds a BA in Political Science and History from the University of Wisconsin-Madison.