Serge van Kesteren

Serge van Kesteren is an experienced professional in business operations and customer service management within the gaming industry. Currently serving as the Head of Business Operations at JOI Gaming Ltd since April 2021, Serge oversees multiple teams including Customer Service, Responsible Gaming, Risk and Payments, and IT, focusing on user satisfaction and regulatory compliance. Previously, as a Start-Up Consultant, Serge played a key role in navigating Dutch gaming regulations upon the company’s launch. Prior to JOI Gaming, Serge held senior positions at Grasswood Entertainments and Kindred Group plc, where responsibilities included managing operations, enhancing customer retention, and leading customer service strategy. Early career roles included positions at HSBC and Hans van Leijden B.V., providing a strong foundation in service and quality management.