Wassay bin Rauf

Wassay Bin Rauf is an accomplished HR professional with significant experience in people management and organizational development, currently serving as the Head of People at Fleek since May 2025. Prior roles include Head of People at Confinality and Head of People Strategy at LAAM, where achievements include establishing a knowledge base in Notion and developing a hiring roadmap. Wassay has also held positions as People and Culture Manager at Grey Matter Global, where a focus on employer branding and employee experience was prioritized, and as a People Analyst at Airlift Technologies, contributing to recruitment pipelines and data dashboarding. Early career experiences include roles at Bayt.com, Kohat Cement Company Limited, Gerry's Visa, and CIRCLE Women, demonstrating a strong foundation in HR functions and employee engagement initiatives. Wassay holds a degree in Social Sciences with a specialization in Industrial and Organizational Psychology from the Institute of Business Administration.