Michael Estrada, CDM, CDMP

Michael Estrada, CDM, CDMP, is a seasoned professional with extensive experience in digital marketing and e-commerce. Currently serving as Senior Manager for Digital and Emerging Business Channels at Jollibee Group of Companies since November 2022, Michael previously held leadership roles at Loob Holding as Head of Marketing and at Jollibee Group of Companies as Digital, Channels & ECommerce Lead. Michael's prior experience includes a pivotal role at Goldilocks Bakeshop, Inc., managing digital business initiatives, e-commerce operations, and CRM strategies. Michael began the career as a Sales and Marketing Officer at Cash Express Worldwide Inc. after earning a Bachelor's degree in Business Management from Southern Luzon State University.