JOOLA
Leyla Doany is an accomplished marketing professional with extensive experience in market research and consumer insights. Currently serving as the Market Research & Insights Lead at JOOLA, Leyla has established the company's inaugural market research function, advancing a data-driven decision-making culture. Previously, Leyla worked at Hasbro as a Market Research Analyst, leading a significant consumer insight project for the collectible card game 'Magic: The Gathering.' Leyla's tenure at Kantar as a Senior Consultant involved managing over 40 award-winning research projects for Unilever, where key strategic insights were delivered to senior stakeholders. Earlier roles include Senior Analyst at PRophet Global, focusing on social media analytics and brand tracking for various clients, and positions as Account Manager and Analyst. Leyla holds a Master’s degree in Marketing from Georgetown University and a Bachelor’s degree in English Literature from The University of Edinburgh.
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JOOLA
JOOLA has been a pioneer in table tennis since its establishment in 1952. In 2022, its expansion into pickleball quickly attracted the biggest names in the sport. As an official table tennis sponsor for three Summer Games and the sponsor of pickleball's top athletes and the Professional Pickleball Association (PPA), the team at JOOLA combines its storied expertise with fresh perspectives to bring innovation to both sports. JOOLA creates a variety of equipment, apparel, and accessories for both table tennis and pickleball players, professional and recreational. JOOLA is based in Rockville, MD and is owned by Sport Squad, Inc. With offices in US, Germany, Brazil, and China, JOOLA has a global presence and wide distributor network. Find out more about our brand and our products by visiting our website and become a part of Team JOOLA today!