Leyla Doany

Leyla Doany is an accomplished marketing professional with extensive experience in market research and consumer insights. Currently serving as the Market Research & Insights Lead at JOOLA, Leyla has established the company's inaugural market research function, advancing a data-driven decision-making culture. Previously, Leyla worked at Hasbro as a Market Research Analyst, leading a significant consumer insight project for the collectible card game 'Magic: The Gathering.' Leyla's tenure at Kantar as a Senior Consultant involved managing over 40 award-winning research projects for Unilever, where key strategic insights were delivered to senior stakeholders. Earlier roles include Senior Analyst at PRophet Global, focusing on social media analytics and brand tracking for various clients, and positions as Account Manager and Analyst. Leyla holds a Master’s degree in Marketing from Georgetown University and a Bachelor’s degree in English Literature from The University of Edinburgh.