Erica Keenan

Market Research & Insights Lead at Westfield

Erica Keenan has a diverse work experience in market research and insights. Erica worked at Westfield from 2018 to present as a Market Research & Insights Lead III, Small Business Strategy & Channel Analyst, and Market Research Analyst II. Prior to that, they were a Client Service Analyst at IRI from 2017 to 2018. Erica also worked as a Market Research Analyst at The Freedonia Group from 2014 to 2017 and at ServiceLink Field Services as a Research Analyst from 2008 to 2014. Additionally, they had temporary experience as a Database Specialist at Proforma in 2008. Erica began their career as a Graduate Student at Case Western Reserve University from 2003 to 2008 and as a Research Assistant at the University of Cincinnati from 2001 to 2003.

Erica Keenan has a Bachelor of Arts degree in Biology from College of Wooster. Erica also holds a Master of Science degree in Pathology from Case Western Reserve University. Erica has completed multiple certificate programs from the University of California, Irvine Division of Continuing Education, including certificates in Data Science, Predictive Analytics, and Python for Data Science, Web, and Core Programming.

Links

Previous companies

Case Western Reserve University logo
PROforma logo
University of Cincinnati Lindner College of Business logo

Timeline

  • Market Research & Insights Lead

    September, 2023 - present

  • Small Business Strategy & Channel Analyst

    January, 2020

  • Market Research Analyst II

    November, 2018