Carmen Wu

Carmen Wu is an experienced professional in strategic research and market insights, currently serving as the Strategic Research and Market Insights Lead for APAC at LexisNexis since June 2025. Previously, Carmen held the position of Senior Manager for Brand Insights in Global Market Intelligence at Nissan Motor Corporation from April 2022 to November 2024, focusing on brand strategy and customer experience insights. Carmen’s extensive background also includes roles as Brand Strategy Manager and Marketing Strategy Manager at INFINITI Motor Company, Senior Planner at Publicis, and Strategic Planner at Grey Group and TBWA. With a strong foundation in marketing and consumer science, Carmen holds a Bachelor of Commerce in Marketing and Accounting, a Bachelor of Science in Psychology from UNSW, and has enhanced language skills through studies at Beijing Language and Culture University.