Ashley Collins

Ashley Collins is an accomplished marketing executive with extensive experience in the health and wellness sector. Currently serving as the Fractional Chief Marketing Officer at Jordan Essentials since June 2025, Ashley previously held multiple executive positions at USANA Health Sciences from August 2008 to July 2025, including Executive Vice President of Global Product, Executive Vice President of Marketing, and Vice President of Marketing. In these roles, Ashley was instrumental in developing global product strategies, leading large marketing teams, and driving innovative marketing initiatives for numerous health-related products. Ashley began the career in communications and public relations, overseeing media strategies and rebranding efforts. Ashley holds a Bachelor of Science degree in English from Utah State University.