Sofia Soares Franco

Head Of José Maria Da Fonseca Winetourism And Events at José Maria da Fonseca

Sofia Soares Franco is an accomplished professional with extensive experience in wine tourism and events management at José Maria da Fonseca since July 2006, where Sofia currently serves as the Head of Winetourism and Events, overseeing two wine tourism locations and a team that welcomes over 42,000 visitors annually. Previously, Sofia held the position of Institutional Communications Manager, focusing on internal and external communications strategies, as well as media relations. Sofia's earlier experiences include working as a Public Relations Trainee at NATO and as a trainee in the Directorate-General for Multilateral Affairs at the Ministério dos Negócios Estrangeiros. Educational qualifications include a degree in Political Science from Universidade Nova de Lisboa, a Master's in Security and Defence from Universidade Católica Portuguesa, a WSET 2 certification, and an Executive Degree in Social Media Management from ISEG.

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Lisbon, Portugal

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José Maria da Fonseca

FAMILY of Wines. Wines of a FAMILY Everything began over seven generations ago in 1834, with an act of irreverence and audacity from our founder. For some, it may have seemed like a thoughtless act, but for us in the family it was the first step of a visionary. Families are like that, they believe in us. Since then, much has happened. We went from being in just one region to the whole country, but before that, we had already been around the world. There were acquisitions, sales, mergers, wars, crisis and mistakes. Learnings and more mistakes. Improvements and growth. Always as a Family. But something always remained the same. And even became stronger. Our values. This is what lasts through time and this is what us, as a family, will not live without. The perseverance, the will to do more, to create something new, to never forget our past. We are already in the eight generation, who inspire us in our new creations. In ways of reaching farther. A Family of wines from different regions, different segments, but produced with the same care and passion. And this is why it doesn't make sense for us to only talk about varieties, awards, history, authenticity or quality. Two centuries take at least 200 more years to build. For us it makes sense that, as a family of wines, we offer wines for the families. For you, for everyone, a whole family, unique and different, We hope you continue to be a part of our family and a part of our history. Thank You. José Maria da Fonseca