Ana Passarelli

Ana Passarelli is currently the Head of Programmatic Media at Jotacom since August 2023. Prior to this, she worked as an Account Manager in Digital Media at Digital Group since June 2017. Ana has a background in business analysis, sales, logistics operations, and customer service from companies such as Admotion S.R.L., Rapidão Cometa, Telefonica, and Agência Foster. She holds degrees in marketing, data analytics, SEO, and digital marketing from various educational institutions including The University of Chicago Booth School of Business, General Assembly, São Paulo Digital School, San Diego Miramar College, MiraCosta College, and Universidade Anhembi Morumbi. Ana has experience in managing client relationships, developing growth strategies, analyzing data, and coordinating campaign executions across various digital marketing channels and platforms. She is skilled in strategic and tactical media planning, budget management, and deriving actionable insights from project results. Ana is also proficient in identifying customer needs, conducting market research, and analyzing competitor strategies to drive business growth.