Journey
Rachael Bonnington has a diverse and extensive work experience spanning many years. Rachael currently holds the position of Managing Director, Immersive at Journey since 2022. Prior to that, they served as Managing Director at Squint/Opera from 2013, where they held various roles including Director of Operations, Group Production Executive, Head of Production, and Producer. Before joining Squint/Opera, Rachael worked at Aecom Design + Planning as an Associate Director, Executive Assistant from 2007 to 2013. Rachael also has experience as a Property Manager at Savills from 2005 to 2007 and as a PA/Administrator at Double Helix Group in 2004.
Rachael Bonnington earned a Bachelor of Arts (BA Hons) degree in Fine Art from Staffordshire University, studying from 2001 to 2004. Prior to that, they attended WHS for an unspecified period, without obtaining a degree or pursuing a specific field of study.
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Journey
Today’s consumer constantly moves between the digital and physical, and expects brands to offer the best of both worlds, seamlessly combining them into a coherent customer journey. Our work achieves big outcomes for our clients; engaging the creator economy, designing unforgettable immersive destinations, and activating new generations of fans. Our practice consists of four core studios. PHYSICAL. Reimagining and building the future of spaces and places. IMMERSIVE. Creating customer experiences where the physical and digital worlds collide and combine. VIRTUAL. Building unforgettable experiences in every form of game-world. AI EXPERIENCE. Turbocharging organizations with AI-enabled customer experiences.