Fernanda Yagima is a seasoned design professional currently serving as a Senior Product Designer at Journi. They co-founded neoCompany, where they led design initiatives and engaged in strategic business planning. With a Bachelor of Technology in Information Technology from Universidade Estadual de Campinas, Fernanda began their career in the User Interface industry in 2008, transitioning to User Experience design in 2013. They have held various roles, including Director of Experience Design at adidas, where they focused on enhancing user engagement through tailored design solutions. Fernanda's experience spans collaborating with multidisciplinary teams, mentoring emerging designers, and advocating for user-centric approaches.
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