João Batista Arena

João Batista Arena, currently the CEO of Arenna Mais since January 2017, specializes in personal development through leadership, sales, and communication. As a speaker and trainer, João also serves as a weekly columnist for the Pauta de Negócios e Oportunidades at JC Jornal Cidade Rio Claro since January 2022 and hosts the podcast "Na Arenna dos Negócios," providing insights into the business world. With extensive teaching experience in marketing and management at various academic institutions, including Faculdade Anhanguera Santana Marte and Faculdade INED de Rio Claro, João has contributed to both undergraduate and postgraduate programs. João's background includes roles as a consultant for Sebrae and Senac, focusing on management and training for small and medium enterprises. Educational qualifications include a Master's degree in Business Administration and various postgraduate studies in marketing and financial management.