Gerrid Smith

Gerrid Smith is a seasoned marketing expert and entrepreneur with extensive experience in law firm marketing and SEO. Currently serving as Managing Partner at HoldCo since March 2018, Gerrid oversees several companies generating revenues in the eight-figure range. Previously, Gerrid founded Black Fin, a marketing services firm for law firms, which achieved top search engine rankings for keywords related to law firm SEO and marketing over a decade-long period before its sale in 2020. Earlier roles include Law Firm SEO Strategist at SmithSEO, LLC, where online marketing strategies were developed for law firms nationwide, and CEO of Save1, where operations and marketing strategies were managed. Gerrid also held the position of Director of Internet Marketing at MY.com from 2005 to 2006.