Tracy-Ann Lim

Tracy-Ann (Goodwin) Lim is a seasoned professional in media strategy and client relations, currently serving as Managing Director and Chief Media Officer at JPMorgan Chase & Co. since April 2019, previously holding the position of Executive Director, Head of Media. Tracy-Ann's extensive experience includes roles as EVP of Strategy & Client Relations at Media Assembly from 2016 to April 2019, and VP Global Director at Starcom in 2015-2016. Prior experience also encompasses VP of Global Strategy and Account Director at Initiative between 2012 and 2015 and 2007 and 2011, respectively, as well as Digital Manager at Carat from 2005 to 2007 and TV Buyer at MediaCom from 2003 to 2005. Tracy-Ann holds a Post Graduate Diploma from UCD Michael Smurfit Graduate Business School.