Winnie McCrea

Winnie McCrea is a highly experienced marketing professional with a robust background in client acquisition, marketing strategy, and digital experience management. At JPMorgan Chase & Co., Winnie currently leads marketing initiatives related to the First Republic Bank acquisition, focusing on client communications and lead generation for the home lending team. Prior experience includes serving as the Director of Growth Marketing at First Republic Bank, where Winnie developed a client acquisition strategy that achieved an exceptional Net Promoter Score and significantly increased client referrals. Additional roles include Performance Marketing at Fundbox, Director of Integrated Marketing at Healthy Lifestyle Brands, and Marketing Director at TheFind, where accomplishments include driving substantial user engagement and revenue growth. Winnie holds a Bachelor's degree from the University of California, Berkeley, and an advanced degree in data-driven marketing analysis from Cornell University.