Serene Chia

Serene Chia is a seasoned business development professional with extensive experience in marketing and brand expansion. Currently serving as a Senior Business Development Manager at JR GROUP SINGAPORE since August 2012, Serene oversees marketing efforts and market expansion for multiple subsidiaries, including innovative projects such as Asia's first hot-food vending machine, Chef in Box. Previously, Serene held positions at ASNT as a Business Development Manager in China, and at WEworkz Co-operative Ltd, where impactful initiatives were implemented to support lower-income women. Early career experience includes driving a successful rebranding strategy and significantly increasing key accounts at Sin Hwa Dee Foodstuff Industries. Educational qualifications include a Bachelor of Business Administration and a Bachelor of Business Management in Marketing from Singapore Management University.