Aleksei N. currently serves as the E-Commerce B2B2C Omnichannel Manager at JTI, overseeing B2B trade engagement and loyalty capabilities across 25 markets with over 200,000 users. With more than 15 years of experience at JTI, Aleksei has held various roles including TME Connect Support Manager and Digital Sales Solutions Manager, focusing on global process ownership, digital sales strategies, and trade marketing solutions. Prior to JTI, Aleksei was a Research Engineer at Ufa State Aviation Technical University, leading projects on geoinformation systems. Aleksei holds a Candidate of Sciences degree in System Analysis and a Software Engineer degree in Information Technology from the same university.
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